Clunky processes, spiralling costs, and failure to meet climate targets. Canada’s construction industry is crying out for a revolution.

Thankfully, Naikoon is leading the charge.

Founded in 1980 by Terry Geluch, Naikoon began life as small town carpenters in Haida Gwaii, a remote archipelago along Canada’s Pacific coast.

30 years later, Terry’s son, Joe, moved the company to North Vancouver and turned Naikoon into Canada's leading experts in mass timber construction.

Sharp words for a bold new look

As they geared up to launch their 2023 rebrand, Naikoon reached out to StoreyBoard to tell the story of their stunning custom homes projects.

The goal was to show Naikoon’s depth of expertise, without repeating the same messaging over and over.

Less is more

From mass timber and prefabrication to virtual construction, project management, client care, and environmental performance, there were a lot of key themes the team wanted us to cover.

"We wouldn't have made it to launch day without your support. You made it so easy and it was a big deal to have a copywriter I could trust. You rock."

— Kati Varga, marketing director, Naikoon

Our approach was to create a collection of easy-to-digest vignettes. Short, catchy, high-level summaries help skimmers and scanners instantly understand the single most interesting thing about the project, while longer written storytelling hooks the audience for a deeper read.

For the skimmers and scanners

The result is a collection of standalone stories that capture only the most important aspects of each build. Together, they form a rich tapestry of narratives to show a pioneering firm building the future of Canada’s construction industry.

If your portfolio deserves more than a spec sheet, let's talk.